Learning Targets
I can design an ad for a target audience to sell a product.
What is advertising?
a tool used to get
people to want to buy something
What is a consumer?
someone who buys a product or service
What is a target audience?
a specific sub-group of people who you want to buy your product or service
TECHNIQUES
ENDORSEMENTAd shows a movie star using or eating the product
ASSOCIATION
Ad connects you with the models
SENSE APPEAL
Ad shows closeup of a product making it look irresistable
CALL TO ACTION
An ad suggests you do something
HYPE
An ad for an exercise product promises “amazing results”
Your target audience for this project
= Parents
What are parents concerned about when they buy products or services?
What are you selling?
How will you get them to buy your product?
Which technique or techniques will you use?
Where will your advertisement be seen?
Billboard
Billboard
Magazine
Newspaper
Poster in the grocery store
Shopping cart seat
Bus stop
What size will it be?
