Wednesday, January 6, 2016

Keep It Short!

Learning Target
I can read long sentences and turn them into short phrases.


We are bombarded with things to read... textbooks, emails, text messages, and more.

For many of the products you will design as a graphic designer, you need to cut down on the wording (text). You don't always need to use full sentences like you do in a report for school.

Examples of products where you don't need full sentences are:
  • Posters
  • Postcards
  • Newspaper headlines
  • Magazine headlines
  • Captions
  • Business cards
  • Advertisements













Here are some examples of full sentences and how they can be shortened:

LONG VERSION
The Kindergarten class will happily prepare peanut butter and jelly sandwiches, pizza, cheese and crackers, water, soda and other drinks while you are attending the party.










SHORT VERSION
Snacks & Beverages Prepared by Kindergarten Class










EVEN SHORTER
Snacks & Beverages










LONG VERSION
I own a pizzeria and the hours I am open are Mondays, Tuesdays, Wednesdays, Thursdays, Fridays from 9am to 8pm and on Saturdays I am open from 9am to 10pm










SHORT VERSION
Noll Pizza
Mon - Fri, 9am to 8pm
Sat, 9am to 10pm










LONG VERSION
We are having a Spring Festival at school this coming April 15, 2016. It's a Friday. We are having bands playing all different kinds of music. I expect people to be hanging out from 3:00 in the afternoon until 8:00 at night. We are going to have a raffle. The money will go to help pay for art supplies. 














SHORT VERSION
Spring Festival
Friday, April 15, 2016
3pm to 8pm

Live music

Raffle with Great Prizes!
(money to help support art program)





Here is another one to try:
Jackie is having a birthday party! Jackie will be turning 13, becoming a teenager! Let's all celebrate this birthday at Jackie's house. Jackie's address is 555 Stone Lane. The party will start at 3:00 in the afternoon and will end at 7:00 at night. We will have games and stuff to eat like pizza and hamburgers and we'll have soda. And we'll have prizes for the games!





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